pre-commit is failing on flagship package generation

pre-commit is unable to run this configuration generated by the cookiecutter template:

Desktop ❯ cookiecutter gh:cjolowicz/cookiecutter-hypermodern-python --checkout=2020.8.15
You've downloaded /Users/aidan-melen/.cookiecutters/cookiecutter-hypermodern-python before. Is it okay to delete and re-download it? [yes]:
project_name [hypermodern-python]:
package_name [hypermodern_python]:
friendly_name [Hypermodern Python]:
author [Claudio Jolowicz]:
email [[e-mail]]:
github_user [cjolowicz]:
version [0.0.0]:
Desktop ❯ cd hypermodern-python
CODE_OF_CONDUCT.rst LICENSE.rst         codecov.yml         mypy.ini            poetry.lock         src
CONTRIBUTING.rst    README.rst          docs                noxfile.py          pyproject.toml      tests
hypermodern-python ❯ git init
Initialized empty Git repository in /Users/aidan-melen/Desktop/hypermodern-python/.git/
hypermodern-python ❯ git add * && git add '.*'                                                                                                                                  HEAD
hypermodern-python ❯ pre-commit install                                                                                                                                         HEAD
pre-commit installed at .git/hooks/pre-commit
hypermodern-python ❯ pre-commit                                                                                                                                                 HEAD
black....................................................................Failed
- hook id: black
- exit code: 1

Executable `black` not found

Check for added large files..............................................Failed
- hook id: check-added-large-files
- exit code: 1

Executable `check-added-large-files` not found

Check Toml...............................................................Failed
- hook id: check-toml
- exit code: 1

Executable `check-toml` not found

Check Yaml...............................................................Failed
- hook id: check-yaml
- exit code: 1

Executable `check-yaml` not found

Fix End of Files.........................................................Failed
- hook id: end-of-file-fixer
- exit code: 1

Executable `end-of-file-fixer` not found

flake8...................................................................Failed
- hook id: flake8
- exit code: 1

Executable `flake8` not found

Reorder python imports...................................................Failed
- hook id: reorder-python-imports
- exit code: 1

Executable `reorder-python-imports` not found

Trim Trailing Whitespace.................................................Failed
- hook id: trailing-whitespace
- exit code: 1

Executable `trailing-whitespace-fixer` not found

prettier.................................................................Passed

[cjolowicz]

@dlethin You need to install the hooks using nox -s pre-commit -- install, see https://cookiecutter-hypermodern-python.readthedocs.io/en/stable/guide.html#running-pre-commit-from-git.

[cjolowicz]

Yes, you’re not the only one. I wish there was I knew a better way to draw people’s attention to it.