Update Google Analytics snippet to use Universal Analytics (analytics.js) instead of ga.js

This is probably still open to debate while Google brings analytics.js out of beta but I’ve tried it on a few websites since it’s release and it is pretty amazing in extra info and tools it brings.

It isn’t really pretty (may be we can hack it to reduce it’s footprint).

More Info: https://developers.google.com/analytics/devguides/collection/analyticsjs/

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXX-Y');
ga('send', 'pageview');

[wamatt]

Furthermore according to Wikipedia, Google Analytics is the most popular analytics program in the world.[1]

If Microsoft Windows happens to be the dominant desktop OS, should software only consider that the use case? Or if Internet Explorer happens to be the most popular browser, should we consider IE specific extensions as sensible? etc.

“Being the most popular” does not seem like a convincing argument.

Sure analytics are useful to beginners, but so is stuff like choosing a webhost or domain registrar. Should we throw that in too?

[1] http://en.wikipedia.org/wiki/Google_Analytics#Popularity

[alrra]

Google Universal Analytics is out of beta!