Update Google Analytics to gtag

I checked that…

• … the documentation does not mention anything about my idea
• … to my best knowledge, my idea wouldn’t break something for other users
• … there are no open or closed issues that are related to my idea

Description

Google has been sending me emails that analytics.js is being replaced by gtag.js and has a new code snip to use it.

Possibly related (although I think they are talking about a different feature, unless Google combined these): https://github.com/squidfunk/mkdocs-material/issues/1914

Use Cases

Anyone receiving the emails to update would stop receiving the emails 😄

Apparently Google lists the selling points as:

• Future-proof conversion measurement: Benefit from the latest features and integrations as they become available so that you’ll be better equipped to continue measuring conversions accurately if non-Google changes occur.
• Code-less tag management: Turn measurement features on and off within your Google Analytics account without having to manually change tags on your page.
• Faster and easier integration: Seamlessly implement and integrate with other Google products, such as Google Ads and Google Optimize.

Screenshots / Mockups

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-#######-#"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'UA-#######-#');
</script>

[squidfunk]

gtag.js support just landed in master and will be released soon. Feedback appreciated. Now, both formats are supported.

Google Analytics

extra:
  analytics:
    provider: google
    property: UA-XXXXXXXX-X

Google Analytics 4 (via gtag.js)

extra:
  analytics:
    provider: google
    property: G-XXXXXXXXXX

[nemchik]

@squidfunk sorry to necro this, but I am attempting to help a friend setup an mkdocs deployment with google analytics and it appears he is not able to setup anything except Google Analytics V4 which no longer provides a UA-##### and instead seems to require the use of gtags. since new GA users are forced to GA4 and existing users (myself included) are being sent emails from google urging them to upgrade it’s probably a good idea to reconsider this.

P.S. I upgraded one of my less important GA properties to GA4 and it no longer has a UA-##### and now only has the option to use gtags, which seem to give a measurement ID in the format G-ABC123.